Get Sparks is an indie integrated communication agency part of IPP Group, one of the largest independent retail marketing groups founded in SEE.
We leverage over a century of cumulative experience and the power of the latest AI tools to craft effective brand strategies and to create campaigns crafted to win hearts and minds across multiple channels and audiences
Thanks to our firm roots in retail, we have a sharp focus on effectiveness and performance and we place data at the centre of everything we do, but we believe technology can never act as an excuse for the lack of a good idea.
What makes us unique is our extensive experience with some of the most important local and global brands paired with our collaborative approach of bringing together the best expertise and streamlined processes.
Romania
Manifesto
Our roots run deep in retail, where ideas are tested by real people, making real choices.
That is why we stand for ideas that move people, not just numbers. We are hungry to build a different kind of consultancy. So we choose honesty, respect and partnership over agency jargon.
We believe advertising should sell, but the best work should also make people feel. We see digital as the fabric of life today where brands live, connect, grow and serve their purpose. We know that brands only matter if people choose them. We trust creativity to be the spark that creates meaning, not just messaging.
We pledge to pursue our clients’ ambitions as if they were our own. To protect and prioritize creativity as our most valuable business tool. To be partners who care, not just vendors who deliver.
People
We are confident that when you bring together the perfect mix of creative craft, digital instinct, media precision, and technology acumen, you get sparks that drive growth, connection & meaning.
Cosmin Radoi
CEO, FounderCosmin has started out in media and became managing director for top network agencies the likes of FCB and BBDO. He led the latter to the most awarded agency at Effies for several years. He has 30+ years of experience in media, advertising, and retail.
Mihai Gongu
CCO, PartnerWith a career spanning two continents both in network agencies and independent shops Mihai is one of the most awarded Romanian creatives with over 170 medals at local and international shows including several Agency of Year titles at Golden Drum, Campaign Awards, 40 Effie medals, a D&AD Yellow Pencil and an Eurobest GP.
Alex Vișa
CDO, PartnerAlex is one of the founders of the digital industry landscape in Romania. He has worked in top international media agencies the likes of Group M and also has established digital departments on the client side at ING Canada. An entrepreneur at heart, he co-founded HyperActive digital agency back in 2008 and won multiple medals at Internetics and
Maria Martinas
BTL, DirectorMaria has a Master in Behavioral Economics and over 2 decades of experience in BTL and retail marketing. She has managed large-scale events and coordinated field activations in 500+ locations nation-wide for top global brands the likes of Samsung and Coca-Cola.
awards
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